TASK

HAMAMATSU WEBSITE RELAUNCH WITHOUT DATA LOSS

Rethinking and redesigning a website is challenging in many ways. Not only do we need to consider the content, but also re-evaluate the tracking structures behind it. Established concepts for data collection and analysis are technically and substantively revised and re-implemented. Ideally, data collection should remain continuous and seamless.

SOLUTION

NOTHING IS LEFT BEHIND

In order to assess the scope of the necessary tracking adjustments, netzeffekt supported Hamamatsu with a digital analytics audit. This included validating the database, comparing it to new technical conditions and comparing it to new website goals.

 

The result of the review was a set of new tracking requirements. As part of the relaunch, the newly adapted tracking concept was then implemented using Google Tag Manager.

RESULT

EXTENSIONS FOR MORE DATA INSIGHTS

Based on the audit, Hamamatsu was able to implement targeted measures to preserve the existing tracking structure. The previous database in Google Analytics and reports in Google Data Studio could be continued as they were based on the existing system.

 

In the future, more insights can be gained about user behaviour on the website without losing the experience from before the relaunch. The insights gained are not only valid, but above all comparable to previous data.

 

As the central point of contact for Hamamatsu's digital marketing department, netzeffekt was able to help coordinate the implementation with technical service providers in Japan.

With the help of netzeffekt, we were able to develop and implement a targeted tracking concept as part of our relaunch. This data collection and visualisation helps us understand our customers better every day and optimise our digital services accordingly.

Alexander Kirst, Projectcoordinator Marketing