TASK

RCI.AT - WEBSITE-RELAUNCH With CHARME

The previous Renault Bank direct website had a non-standard design and a cluttered page structure. Due to an outdated CMS, content changes were associated with high costs. The aim of the relaunch was to give the site a modern design with streamlined menu navigation, make it easier to maintain and, in the best case, generate even more conversions and higher organic search engine rankings. The site also needed to be optimised for mobile devices.

SOLUTION

FRENCH CHARM MEETS MOBILITY

An in-depth analytics and SEO audit of the previous version of the website and the resulting findings formed the basis for the design and technical concept of the new website. The focus was on credible brand communication, user-centric design and performance-optimised product presentation. This allows the brand to appear online in a way that is quickly understandable, personable, and with an authentic flair..

RESULT

BETTER, FASTER, EASIER TO USE

The new website impresses with a user-friendly, mobile-optimized design and 90% faster load times. As a result, the bounce rate was reduced by 60%, and the conversion rate doubled.

 

Overall, the products are presented more clearly in order to provide users with all the information they need to open a product quickly and easily online.

 

netzeffekt has not only designed and realised the site itself exceptionally well, but has also ensured that it is simple and easy to maintain. The short-term implementation of a campaign has already shown how flexible we are now in terms of adding new content in the future - a clear advantage compared to the past.

Paul Siegl, Deposit Business Specialist /

Renault Bank direkt Austria